[HanKyung Essay] The Reasons Trump Won
The day before the U.S. presidential election, I ran into Angela in the hallway of the classroom. Angela was a student in my class last semester and a passionate supporter of the Democratic Party, particularly on progressive issues such as the environment, women's rights, and abortion. I asked, "Angela! I bet you're supporting Harris, right?" She shook her head and replied, "Harris keeps changing her stance, so I can't trust her. I'd rather go with Trump." U.S. citizens, even if they are in Korea, can vote by absentee ballot. I had expected Angela, being a fervent Democrat, to vote by mail from Korea, but this time she chose to abstain from voting.
Given this situation, the election results showed that Republican candidate Donald Trump won by a large margin over Democratic candidate Kamala Harris. Despite many celebrities such as Julia Roberts, Beyoncé, and Taylor Swift publicly supporting Harris, it didn’t make a difference. The most important factor in the election was, above all, the economy. Inflation in the U.S. had risen dramatically compared to four years ago. Even African Americans, who traditionally support the Democratic Party, saw their living costs soar due to high inflation, causing them to shift 10% of their support from Harris to Trump.
In this election, U.S. voters said the second most important issue after the economy was immigration policy. Even among low-income Democratic supporters, there was significant anger over the Democratic government's provision of free cell phones and housing to undocumented immigrants. Hispanic voters, who had previously benefited from the lenient border policies of the Democratic administration, started to shift their support to Trump, calling for an end to illegal immigration. The number of Hispanic voters supporting Harris dropped by about 15% compared to when Joe Biden was running four years ago.
The issue of abortion, where Harris had previously held an advantage, did not significantly influence the election results. In the TV debates, Trump defended himself relatively well by stating that he wasn’t against women's right to abortion but believed that each state should decide the issue for itself.
The candidate's image is extremely important in an election. As Angela mentioned, Harris's inconsistency on various policy stances led to a drop in the support of young voters, who were disappointed by her shifting positions. Young Democratic voters, like Angela, chose to abstain from voting, which caused their support to decrease by about 6% compared to four years ago.
Americans want a wealthy and strong America. Despite his many flaws, Trump was able to create a strong image with his slogan, "Make America Great Again" (MAGA). His image of raising his fist and fighting, even while bleeding from a bullet wound, left a strong impression. Everyone already knew that Trump was the first U.S. president to be convicted and that he was erratic and unpredictable. In the midst of uncertain international circumstances, Americans preferred Trump's strong and powerful image over Harris's weaker one.
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