Stony Brook University Faculty of Sciences and Humanities

Professor Seohwan Yoo participated in the 2024 Pan-Pacific Business Research Conference (PPBRC), where he presented his paper titled "Forming an Interface between Business Owners and Service Users using an Artificial Intelligence Learning Model." In his presentation, Prof. Yoo discussed the role of generative AI in enhancing business operations and creating efficient, user-friendly interfaces for small and medium-sized businesses. The paper highlights the impact of emerging AI technologies on business consumers and explores how generative AI can transform business-consumer interactions. Prof. Yoo emphasized the importance of developing AI-driven software that balances efficiency with user convenience, particularly as AI moves from conversational models to multimodal systems, including video and audio. The research also addresses how statistical analysis and business trends can shape the future of service design.